Monday, September 17, 2012

SM CINEMA BRINGS THE IMAX EXPERIENCE TO DAVAO

SM Cinema, the country’s leading film exhibitor, continues its quest to elevate this country’s cinematic experience by bringing in state-of-the-art theater technology. Introducing the IMAX Experience to the Filipinos is one of SM Cinema’s ways of delivering world-class quality entertainment. 

One of the highlights in the opening of SM Lanang Premier is the opening of the IMAX Theatre.IMAX Lanangopens with 467 seats and a digital projection system that can support both 2D and 3D films. 



IMAX is the world’s leading film entertainment technology. It utilizes laser-aligned digital audio feed in addition to a revolutionary projection system that enhances image quality and display, delivering unparalleled and realistic sound and visuals. 

IMAX is more than a technology; it is an experience. The IMAX Theatre is designed to fill your field of visionand engulf you in sound so powerful that it is almost tangible. IMAX screen is several times larger than the screen of the standard theater, delivering an image so large that it fills your entire field of view. The screen is slightly curved and the seats are angled to allow audience to have an unobstructed view of what they are watching. The IMAX image is several times larger than any other cinema format, offering far greater resolution than the 35mm film. All these contribute to bringing images to life like no other—making you feel you are part of the movie and not just a mere spectator. 

The immersive movie-viewing experience that IMAX brings is made possible by IMAX Digital Media Remastering (DMR), the transformative process used to enhance and optimize the image and sound of Hollywood feature films for the IMAX format. During this process, IMAX spends hours, weeks and months working directly with the filmmakers and technical teams of each film on dozens of ways to enhance the movie, including adjusting the saturation, contrast, brightness, re-mixing the soundtrack, and a bunch of other variables in virtually every frame. 

The result delivers an unparalleled image and sound quality that is designed specifically for IMAX theatres. Watching a film in an IMAX Theatre gives you a unique experience; it allows you to lose yourself in the scenes unfolding before you.With IMAX, you are absorbed by the movie. 

Through SM Cinema, Filipinos are able to enjoy the IMAX Experience--an experience that takes you beyond the edge of your seats to a world you have never imagined. 

To get real time details follow IMAX SM Cinema 

Facebook: https://www.facebook.com/IMAXSMCinema

13 comments:

  1. Congrats! You now have your IMAX in Davao. How I wish we will have the same here in CDO. Ayala Centrio is near completion.. but I doubt they will open kasi SM lang exclusive yan di bah?

    Are you going to the bloggers boot camp?

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  2. Don't worry Grace you can always come and watch.. it's opening very soon :)

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  3. That is great, Philippines is really growing when it comes to technology unlike before. I always prefer to watch movies on IMAX, the pictures are more crisp!

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  4. I hope i could try that out;) maybe i'll drop by the next time we will visit davao;)

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  5. wow, level up na jud! next time 4D na dayon teVernz....:)

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  6. Oh boy! In PI and here in America, i rarely watch movies and we seldom go to a movie house either. Glad that you guys we're able to experience the IMAX thingy heheheh

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  7. wow imax is already in davao. that is cool. i am not really a big fan of imax theaters

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  8. Yay! Davao now is into Imax...congrats Davaonians :-) Technology indeed is awesome and happy to know that you can experience it :-)

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  9. Cool! That's a big plus to Davao!

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  10. wow this is really exciting to all dabawenyos. i havent watch in Imax yet here in US because of the little ones. hope i could get the chance one day.

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  11. good job for sm for finally bringing imax to davao.. im sure lots of davaoƱeos can't wait.. :)

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  12. That is great that people in Davao as well as its neighboring towns and cities can already experience and watch movies in IMAX. Very cool indeed!

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  13. I wish that we have this in Dipolog too. I would like to have an IMAX experience.

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